Developing a Transportation Electrification Strategic Plan

For counties, cities, and utilities in the early stages of the development of transportation electrification programs, one of the most important steps is to create a thorough strategic plan. This plan will not only set benchmarks it will provide a clear road map assigning order and priority to future actions. It will position you at the forefront of the fast-paced movement towards electrified transportation.

The first of two key pieces of the strategy is a thorough market research and a corresponding analysis of needs. The conditions of the local market, as well as your resources and preparedness, are where we’ll uncover strengths and weaknesses in the EV infrastructure and plan accordingly. Local policies and regulations may be in progress or nonexistent, but understanding your region's current and future EV market can provide a starting point for making impactful changes. Be sure to include evaluations of the benefits of transportation electrification, impacts on underserved communities, environmental impacts, and what is driving the market. Be specific in how you can create plans and programs that reinforce electrification.

The second piece is to define your county, city, or utility’s role in the market. With the market conditions and analysis in hand, you can now identify key areas of focus that will help exponentially increase EV adoption. This will include the type of services and support to provide your local households and commercial fleets looking to transition to EVs, as well as feature possible opportunities. For a list of “must do,” “should do,” and “could do” actions that may align with your goals see the full report S Curve Strategies co-authored on Utility Best Practices for EV Infrastructure Deployment for the Smart Electric Power Alliance.

With a comprehensive strategic plan, you can set your team up for success by having clear goals and a firm grasp of the marketplace's needs. If your utility would like help navigating this process, S Curve strategies is the leading choice in the field with more than a decade of direct transportation electrification experience with innovative counties, cities, and utilities across the country. Please contact us to discuss how we can be of service.